Finance Expert.
Certified Strategist.
Business Coach.

I am Ejemen Roluga and I lead the team at EARonDemand Inc. I teach serial entrepreneurs how to know their numbers and WIN with investors & in their market. In the last decade, I have worked with some of Africa's most successful startups and companies as employee, founder & consultant.

Business Goal Tracker Business Goal Tracker
New Tool

Business Goal Tracker

With our GOAL TRACKER, you can:
πŸ“Œ Track your goals for any targeted time you like🀩

That's not all, this tool is unique as it also:
πŸ“Œ Gives constant reminders and notifies you after the set time on your progress.


Finance Expert

With over USD 50 million raised in M&A, seed and growth (debt and equity) capital over the last decade, I have worked with innovative teams to take them from bankable ideas to investment ready ventures.

I have also sat on numerous investor calls and guided my clients through investments in several industries including FinTech, HealthTeah, AgriTech, and so on.

EJ gives excellent service and is very professional. She sees possibilities, encourages ambition and provides flawless execution in a timely manner. She provides deep insights that will help you gain holistic clarity and direction in your business. πŸŽ‰πŸŽ‰πŸŽ‰

Sinmi, CEO Daniola Corp

Business Coach

I have helped startups, MSME and its founders and teams to gain competitive advantages and turn potential investors into financial backers. My work with startups, startup founders and teams involve coaching, hand holding and mentorship.

When I am not engaging with them in a 1-on-1, I am sharing my insight with them through any of my online classes for startups and founders.


Certified Strategist

As a Strategist, I have advised and consulted for over 50 companies at different stage of their business and across multiple timezones.

I have helped early stage companies gain clarity into their core value and product offering and helped growth stage companies amplify their market and streamline their numbers for better performance.

I have impacted over 50 companies through strategy and growth

Apart from working with these amazing companies, their founders and team, over 95% have become lasting relationships.



In the past 20 years, I have worked with some great companies and teams while also developing my skills and nurturing my passions - to solve complex problems.

In doing so, I have shared my thoughts and experiences in numerous articles and more recently, books.


Books authored by me and available on popular stores

Please note that my books can be delivered to you wherever you are in the world at a minimal delivery fee.
Business Bookkeeping Booklet

Business Bookkeeping Booklet

The ultimate business record booklet to keep your company finances organized and on track!
Grant Writing

Grant Writing

Our Non-fluff Guide for Newbie Business Owners
Hello Canada

Hello Canada

This book is an honest, personal account of my provincial nomination journey to the maple country.

Startup and founders resources

Daily Affirmation

The road to building successful startups can be long and hard. Download my daily affirmation for founders to keep you going and help you find the inspiration you need as you build something people want and love.

Shop Merch

Browse my merchandize store and shop from a collection of beautiful merch from tshirts to hoodies and beanies designed by an amazing team of designers. Shop, pay and have it delivered to your doorstep.

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